Posts Tagged ‘service’

Make Opportunity for Yourself: Serve Your Community, Case Study: LinkedIn Seminar

02/25/2010 3 comments

This blog is about opportunity. Opportunity for yourself, but more importantly, the opportunity you can create for others. It’s recommendation on a win-win. I discovered this fertile fountain in my youth during years of service hours mandated by my college preparatory Catholic high school, St. Michael’s Academy. Years later, I am still building my integrity with service and leadership.

I am lucky enough to work for an amazing company, SwervePoint, that gives me the flexibility to get involved with the local community when possible. Last year, I stumbled upon the North Shore Community Action Program while researching local organizations SwervePoint could make endless merchandise donations to. Today, I supported NSCAP’s Transition to Work program by mentoring a student from the program. Tomorrow, I may be running a seminar for the program, imparting the value of LinkedIn and teaching best practices for the tool.

A woman, looking to reignite her career, spent the morning at SwervePoint shadowing the Programs team, learning invaluable tips on how to return to employed status. The feedback on her resume alone will justify her participation in the Transition to Work, but the most important revelation made was her presence, or lack thereof, on LinkedIn. I have been so wrapped in the social media sphere, I was almost shocked to discover how such an important tool is not commonplace yet! My social media tunnel vision and the fact that LinkedIn has millions of users had led me to believe everyone was using LinkedIn professionally. I mean, according to Alison Doyle from, “It’s also important to note that LinkedIn has reached a point where it’s almost unprofessional not to be on LinkedIn. There are members from all 500 of the Fortune 500 companies. LinkedIn members comprise 130 different industries, and include 130,000 recruiters.” And with job postings cycling on your LinkedIn page and postings targeted based on your skills and profile key words, LinkedIn in some cases, finds the opportunity for you! All one has to do is walk through the door.

So after expressing to the student the importance of the LinkedIn network, I diagnosed her negligence of this asset as a weakness in the program. I emailed the director of the Transition to Work program, Deborah Grace at NSCAP, and it looks like I might have an opportunity to run a seminar pushing LinkedIn and other online media tools as part of a comprehensive job search! I can’t wait to make an impact on these participants’ lives by getting them closer to employment! In this economy, it might serve ourselves and the community better if we start thinking, an opportunity for an opportunity, a door for a door, instead of an eye for an eye.


SwervePoint Serves

02/23/2010 3 comments

If you are familiar with SwervePoint, you know the company culture is only second to how much people matter. Take a look at and you’ll see clues to support that fact everywhere from their focus on customer service to their awareness that customers are the most important stakeholders in their business. With their passion for people eclipsing an intense passion for products, it’s no surprise SwervePoint takes so much pride and joy in donating fresh SwervePoint stuff to the local community.  In addition to RealworldElizabeth Lyons Elementary School and Glad Rags for the Massachusetts Society for the Prevention of Cruelty to Children (MSPCC), SwervePoint initiated a charitable relationship last year with 826 Boston and North Shore Community Action Programs (NSCAP).

826 Boston is a nonprofit organization dedicated to supporting students with their creativity. Their services are structured around the understanding that great leaps in learning can happen with one-on-one attention and that strong writing skills are fundamental to future success. SwervePoint sent a large shipment of journals and pens to 826 Boston to help facilitate students’ creativity. The company finds joy in investing in these young imaginations because they have been blessed with success as a fruit of their own creativity.  Check out 826Boston this month for the fundraising moustache-a-thon.  Sponsor my friend, Nick Seagers, for 1 week or 6 weeks, and feel fun about giving!  Here’s the link for more information:

NSCAP is an anti-poverty agency serving about 30 cities on the North Shore. NSCAP’s mission is to help low-income people empower themselves as they move towards self-sufficiency and to motivate the larger community to be more responsive to the needs of low-income people. SwervePoint donated a truck load of items ranging from educational supplies to apparel and bags. The items will be utilized by the Transition to Work and Adult Basic Education programs. “The items donated will greatly assist in education and training and ultimately employment of our clients,” according to Deborah Grace of NSCAP.  I’m personally excited to be spending time with a shadow visitor from the Transition to Work program who will be taking a couple of hours to learn about customer service from SwervePoint and yours truly!

SwervePoint takes joy in donating to the local community because it is just one more way to help people accomplish their goals. SwervePoint is excited about their connections with 826 Boston and NSCAP because  they appreciate supporting creativity and overcoming challenges as much as these organizations do.  I hope they benefit from SwervePoint just as our local community benefits from them.

I pledge..

02/23/2010 1 comment

Independence Day 2009, SwervePoint launched yet another firecracker. The team was sent down to the Ocean Spray headquarters to parade the new Ocean Spray Company Store. We’d overcome a bombardment of technological challenges and merchandised by the dawn’s early light. SwervePoint couldn’t be more proud to be presenting this brave new store.

The team marched straight down to the opening mobile boutique. We heard tales of awe over the new store’s Made In The USA T-shirts.  So SwervePoint immediately stockpiled up and the T-shirts, featuring a stars and stripes Ocean Spray logo, flew off the shelves like fireworks. Customers were surprised and delighted just in time for the 4th of July.

SwervePoint’s allegiance to deliver merchandise spangled with logos at the time of our clients’ needs is what keeps customers celebrating.  I forever pledge to serve the customer base with speed and style so their events and their brand are remembered.

Father’s Day Buzz and More Sweet Sweet Service

02/23/2010 1 comment

Father’s Day Buzz at SwervePoint last year wasn’t the sound of a hand held drill or any other gadget fathers love to get spoiled with every year. Father’s Day Buzz at SwervePoint was the humming of customer feedback and purchasing. With an ear to the hive, SwervePoint heard customer needs in real-time–of course the LiveChat SwervePoint offers helped!

Did you know a honey bee visits hundreds and thousands of flowers to create 1 lb of honey? I enjoy squeezing out all that search and seizure.  When I heard a user say, “I’m now all set for Father’s Day – shopping made easy!”, I listened up.  Indeed, Father’s Day buzzing was filling the communication combs. Within hours, I had a Father’s Day email produced and sent to thousands of customers. The orders started flowing quickly as last minute shoppers purchased company merchandise for proud fathers.

The sweetest part for the customers was that UPS Ground, in most cases, delivered directly to dads in only one day! The sweetest part for SwervePoint was providing the pollen exactly when the bees need it so we could strike our own honey. Bzzz! Bzzz!

Service Delight with Sugar on Top

02/23/2010 Leave a comment

At SwervePoint, I love giving customers sweet surprises for bringing their bread and butter to us time and time again. It’s one of those delicious joys that keeps me happy through the feast and famine of customer service. Recently, a customer wanted to return a product sold over 2 years ago. Our return policy explicitly states returns are only valid within 30 days of receipt. The customer was disappointed to find out the damaged item could not be returned, but stayed loyal to SwervePoint. Several weeks later the customer placed an order with SwervePoint and I did everything I could to cook up a sweet surprise for him. I sought a 15% discount on his new order! Needless to say the customer appreciated the gesture and was delighted to know SwervePoint cares about how his steak and potatoes. The sugar on top is how happy I was to present this surprise dessert to our loyal customer.  I hope he’s hungry!